The Malaysian Nasi Lemak Story as Reviewed Online: A Genre Perspective
Main Article Content
As a multiracial country, food is a significant component of the Malaysian culture. Local cuisines serve to portray the different ethnicities which make up its population. Reflecting the nation’s unique identity, Malaysian Heritage Food (MHF) has become internationally acclaimed due to the rise of the digital era. The Internet has enabled easy access to information on various local and international cuisines, ranging from personal food vlog channels to dedicated culinary expert websites. The quest and appreciation for famous cuisines and technological convenience give rise to a relatively prominent digital genre: online food reviews, a significant source of information for gastronomes worldwide. Thus, this paper explores online food reviews focusing on Nasi Lemak, a specific MHF Malay cuisine and Malaysia’s national dish. Employing a genre perspective, I investigate the roles of text and visuals in these reviews to make sense of the form, function and meaning of this digital genre. This paper establishes the interdependence and integration between the textual and visual modes to decipher the online representation of Nasi Lemak in a Malaysian context and the digital space. The online Nasi Lemak review as a genre illustrates the significance of its multimodal nature in describing the Nasi Lemak story, simultaneously offering potential early insights into the sociocultural nuances surrounding this MHF.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyrights of all materials published in SARE are retained by the authors. Authors may republish their work or grant others permission to republish it. We would be grateful if republication is accompanied by an acknowledgment that the work was originally published in SARE.
Abdul Ghani, Dahlan. ‘Upin & Ipin: Promoting Malaysian Culture Values Through Animation’. Historia y Comunicación Social, vol. 20, no. 1, July 2015, pp. 241–58. DOI.org (Crossref), https://doi.org/10.5209/rev_HICS.2015.v20.n1.49558.
Ahmar bin Mohd Sanip, Mohd Nor, and Ramlee Mustapha. ‘The Role of Gastronomic Tourism Education in Sustaining Malaysian Heritage Food’. Proceedings of Tourism Development Centre International Conference, Sciendo, 2020, pp. 14–24. DOI.org (Crossref), https://doi.org/10.2478/9788395720406-002.
‘Bakhtinian Dialogism’. The SAGE Encyclopedia of Action Research, by David Coghlan and Mary Brydon-Miller, SAGE Publications Ltd, 2014. DOI.org (Crossref), https://doi.org/10.4135/9781446294406.n37.
Bazerman, Charles. ‘The Life of Genre, the Life in the Classroom’. Genre and Writing: Issues, Arguments, Alternatives, edited by Wendy Bishop and Hans A. Ostrom, Boynton/Cook-Heinemann, 1997, pp. 19–26. Library of Congress ISBN, https://www.researchgate.net/publication/315112527_The_Life_of_Genre_the_Life_in_the_Classroom.
Bell, Allan. ‘Language Style as Audience Design’. Language in Society, vol. 13, no. 2, 1984, pp. 145–204. JSTOR, http://www.jstor.org/stable/4167516.
Bhatia, V. K. Worlds of Written Discourse: A Genre-Based View. Continuum, 2004.
Björkvall, Anders. ‘Critical Genre Analysis of Management Texts in the Public Sector : Towards a Theoretical and Methodological Framework’. Kritiska Text- Och Diskursstudier, Södertörns högskola, 2018, pp. 57–79. www.diva-portal.org, http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-65702.
Definition of ‘Review’. https://www.merriam-webster.com/dictionary/review. Accessed 27 Aug. 2022.
Doyle, Liam. ‘Nasi Lemak: What Is Nasi Lemak - Why Is Google Celebrating the National Dish of Malaysia?’ Express (Online), 31 Jan. 2019. ProQuest, https://www.proquest.com/docview/2174069648/citation/6D5902DCD23D473BPQ/1.
Ledin, Per, and David Machin. Introduction to Multimodal Analysis. Second edition, Bloomsbury Academic, 2020.
Lee, Raymond L. M. ‘Malaysian Identities and Mélange Food Cultures’. Journal of Intercultural Studies, vol. 38, no. 2, Mar. 2017, pp. 139–54. DOI.org (Crossref), https://doi.org/10.1080/07256868.2017.1289907.
Lemke, Jay L. ‘Multiplying Meaning: Visual and Verbal Semiotics in Scientific Text’. Reading Science: Critical and Functional Perspectives on Discourses of Science, edited by J. R. Martin and Robert Veel, Routledge, 1998. Library of Congress ISBN, https://www.researchgate.net/publication/246905867_Multiplying_meaning_Visual_and_verbal_semiotics_in_scientific_text.
Omar, Siti Radhiah, Shahrim Ab Karim, et al. ‘Enlivening the Effect of Tourists’ Knowledge and Involvement on Malaysian Heritage Food (MHF) Towards Food Tourism Image in Malaysia:’ Destination Management and Marketing, edited by Information Resources Management Association, IGI Global, 2020, pp. 268–90. DOI.org (Crossref), https://doi.org/10.4018/978-1-7998-2469-5.ch016.
Omar, Siti Radhiah, Shahrim Ab. Karim, et al. ‘Safeguarding Malaysian Heritage Food (MHF): The Impact of Malaysian Food Culture and Tourists’ Food Culture Involvement on Intentional Loyalty’. Procedia - Social and Behavioral Sciences, vol. 172, Jan. 2015, pp. 611–18. DOI.org (Crossref), https://doi.org/10.1016/j.sbspro.2015.01.410.
Paltridge, Brian, and Ken Hyland. Discourse Analysis: An Introduction. 2nd ed, Continuum, 2012. Library of Congress ISBN, https://ebookcentral.proquest.com/lib/vuw/reader.action?docID=1048874.
Strauss, Susan, and Parastou Feiz. Discourse Analysis: A Multi-Perspective and Multi-Lingual Approach. 0 ed., Routledge, 2013. DOI.org (Crossref), https://doi.org/10.4324/9780203121559.
Swales, John M. Research Genres: Explorations and Applications. Cambridge University Press, 2004.