ANALISIS PENGARUH FAKTOR DEMOGRAFI SEBAGAI MODERATOR DALAM PENGGUNAAN TELEFON PINTAR TERHADAP PROSES PENGURUSAN STRATEGIK SEKOLAH

Husaina Banu Kenayathulla; Prasad Rao Lingaiah

doi:10.22452/

Authors

Husaina Banu Kenayathulla Jabatan Pengurusan Perancangan & Dasar Pendidikan, Fakulti Pendidikan, Universiti Malaya
Prasad Rao Lingaiah Jabatan Pengurusan Perancangan & Dasar Pendidikan, Fakulti Pendidikan, Universiti Malaya

DOI:

https://doi.org/10.22452/

Keywords:

Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Condition (FC), Hedonic Motivation (HM), Price Value (PV), Habit (H), Behaviour Intention (BI), Use Behavior (UB)

Abstract

This study aims to examine the moderating effects of gender, age, location, and experience on technology acceptance factors, namely performance expectations, effort expectations, social influence, facilitating conditions, hedonic motivation, price value, and habits on behavioral intentions and the actual use of smartphones in strategic school management. This study involved a group of primary and secondary school administrators totaling 300 respondents in the Segamat district of Johor. This survey study involved 24 secondary schools and 85 primary schools. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings of this research revealed that gender had a significant effect only on habit, while location, age, and experience showed no significant moderating effects. This demonstrates that moderators such as location, age, and experience have no effect on the smartphone technology acceptance in the process of strategic school management by the group of school administrators in Segamat district in the state of Johor. Only gender shows a small effect on habit.